Privacy Policy

Privacy Policy

Who we are

Saxestory is a specialised B2B tech marketing company providing marketing strategy, demand generation, product marketing, marketing management, brand development and related services.
In this Privacy Policy, “Saxestory”, “we”, “us” and “our” refer to the data controller identified above.

Saxestory is a specialised B2B tech marketing company providing marketing strategy, demand generation, product marketing, marketing management, brand development and related services.
In this Privacy Policy, “Saxestory”, “we”, “us” and “our” refer to the data controller identified above.

Scope of this Privacy Policy

This Privacy Policy explains how we collect, use, disclose and protect personal data when you:

  • visit our website;

  • contact us through a form, email or other communication channel;

  • request information about our services;

  • book or request a meeting;

  • download content or register for a webinar, event or other resource;

  • subscribe to marketing communications, where available;

  • communicate with us as a client, prospect, partner, supplier or representative of an organisation.


This Privacy Policy explains how we collect, use, disclose and protect personal data when you:

  • visit our website;

  • contact us through a form, email or other communication channel;

  • request information about our services;

  • book or request a meeting;

  • download content or register for a webinar, event or other resource;

  • subscribe to marketing communications, where available;

  • communicate with us as a client, prospect, partner, supplier or representative of an organisation.


Personal data we collect

Information you provide directly

Depending on how you interact with us, we may collect:

  • your name;

  • job title and company name;

  • business email address;

  • telephone number;

  • country or location;

  • the content of your message or enquiry;

  • information you provide during meetings or discussions;

  • details relating to a requested or existing business engagement;

  • your communication preferences;

  • any other information you voluntarily provide to us.

Please do not send sensitive personal data through our website or business contact channels unless this is strictly necessary and has been specifically requested by us.

Website and technical information

When you visit our website, we may collect certain technical information, including:

  • IP address;

  • browser type and version;

  • device and operating system information;

  • pages visited and time spent on the website;

  • referring website or source;

  • date and time of access;

  • cookie identifiers and consent preferences;

  • information required to maintain website security and functionality.

Where this information is collected through non-essential cookies or similar tracking technologies, we will obtain your consent before activating them.

Business contact and prospect information

As a B2B company, we may process professional information relating to individuals acting in their business capacity, such as company executives, marketing professionals, sales professionals, partners or supplier representatives.

This may include:

  • name;

  • job title;

  • employer or company represented;

  • business contact details;

  • professional profile information;

  • previous business communications with Saxestory;

  • publicly available professional information relevant to a potential business relationship.

We process this information only for legitimate business purposes and in accordance with applicable data protection and electronic communications rules.

Information you provide directly

Depending on how you interact with us, we may collect:

  • your name;

  • job title and company name;

  • business email address;

  • telephone number;

  • country or location;

  • the content of your message or enquiry;

  • information you provide during meetings or discussions;

  • details relating to a requested or existing business engagement;

  • your communication preferences;

  • any other information you voluntarily provide to us.

Please do not send sensitive personal data through our website or business contact channels unless this is strictly necessary and has been specifically requested by us.

Website and technical information

When you visit our website, we may collect certain technical information, including:

  • IP address;

  • browser type and version;

  • device and operating system information;

  • pages visited and time spent on the website;

  • referring website or source;

  • date and time of access;

  • cookie identifiers and consent preferences;

  • information required to maintain website security and functionality.

Where this information is collected through non-essential cookies or similar tracking technologies, we will obtain your consent before activating them.

Business contact and prospect information

As a B2B company, we may process professional information relating to individuals acting in their business capacity, such as company executives, marketing professionals, sales professionals, partners or supplier representatives.

This may include:

  • name;

  • job title;

  • employer or company represented;

  • business contact details;

  • professional profile information;

  • previous business communications with Saxestory;

  • publicly available professional information relevant to a potential business relationship.

We process this information only for legitimate business purposes and in accordance with applicable data protection and electronic communications rules.

How we use personal data and our legal bases

We process personal data only where we have a lawful basis to do so. Depending on your interaction with Saxestory, we may process your personal data for the following purposes:


Responding to enquiries and meeting requests

When you contact us or request a meeting, we may process your name, company, job title, email address, telephone number and the content of your message. We do this to respond to your request, assess potential cooperation and arrange relevant discussions.

The legal basis for this processing is taking steps at your request before entering into a contract or, where applicable, our legitimate interest in responding to business enquiries.


Preparing proposals and providing services

Where you request a proposal or engage Saxestory for services, we may process your contact details, company information, business requirements, project communications and contractual information.

The legal basis for this processing is taking steps before entering into a contract or performing a contract with you or the organisation you represent.


Managing client, partner and supplier relationships

We may process business contact details, communications, meeting notes, engagement information and other relevant professional information in order to manage our relationships with clients, prospective clients, partners, contractors and suppliers.

The legal basis for this processing is the performance of a contract, where applicable, and our legitimate interest in managing professional relationships and operating our business effectively.


Organising webinars, events and content downloads

Where you register for a webinar, event, meeting, report, guide or other content resource, we may process your name, company, job title, business email address and registration information.

The legal basis for this processing is your consent, where required, or the provision of the service or resource you requested.


Sending marketing communications

Where permitted by law, we may use your name, company, job title, business email address and communication preferences to send you insights, news, event invitations, service information or other Saxestory marketing communications.

Where consent is required, the legal basis for this processing is your consent. You may withdraw your consent or unsubscribe from marketing communications at any time.


Developing B2B business relationships

As a B2B marketing company, we may identify and communicate with professionals whose roles or organisations may be relevant to our services. For this purpose, we may process publicly available professional information, such as your name, job title, company, business contact details and information available through professional platforms or company websites.

The legal basis for this processing is our legitimate interest in developing relevant business relationships, provided that such processing does not override your rights and interests and is carried out in accordance with applicable direct marketing rules. You may object to this processing at any time.


Operating and protecting our website

When you visit our website, we may process technical information such as your IP address, device information, browser details, server logs and security-related data. We use this information to ensure the proper operation, availability and security of the website and to prevent misuse or unauthorised access.

The legal basis for this processing is our legitimate interest in operating and protecting our website.


Measuring website performance

Where you consent to analytics cookies or similar technologies, we may process website usage data, cookie identifiers, traffic source information and interaction data to understand how visitors use our website and improve its performance and content.

The legal basis for this processing is your consent. You may change or withdraw your consent at any time through the cookie settings available on our website.


Supporting advertising and campaign measurement

Where you consent to marketing cookies or similar technologies, we may process cookie identifiers and online interaction data to measure advertising performance, understand campaign effectiveness and support relevant remarketing activities through platforms such as LinkedIn or other advertising providers used by Saxestory.


The legal basis for this processing is your consent. You may change or withdraw your consent at any time through the cookie settings available on our website.


Meeting legal and regulatory obligations

We may process contractual, invoicing, transaction and related business information where necessary to comply with legal, tax, accounting or regulatory obligations.

The legal basis for this processing is compliance with a legal obligation.


Protecting our legal rights

We may process relevant personal data and business communications where necessary to establish, exercise or defend legal claims, resolve disputes or protect the rights and interests of Saxestory.

The legal basis for this processing is our legitimate interest in protecting our legal rights.

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

We process personal data only where we have a lawful basis to do so. Depending on your interaction with Saxestory, we may process your personal data for the following purposes:


Responding to enquiries and meeting requests

When you contact us or request a meeting, we may process your name, company, job title, email address, telephone number and the content of your message. We do this to respond to your request, assess potential cooperation and arrange relevant discussions.

The legal basis for this processing is taking steps at your request before entering into a contract or, where applicable, our legitimate interest in responding to business enquiries.


Preparing proposals and providing services

Where you request a proposal or engage Saxestory for services, we may process your contact details, company information, business requirements, project communications and contractual information.

The legal basis for this processing is taking steps before entering into a contract or performing a contract with you or the organisation you represent.


Managing client, partner and supplier relationships

We may process business contact details, communications, meeting notes, engagement information and other relevant professional information in order to manage our relationships with clients, prospective clients, partners, contractors and suppliers.

The legal basis for this processing is the performance of a contract, where applicable, and our legitimate interest in managing professional relationships and operating our business effectively.


Organising webinars, events and content downloads

Where you register for a webinar, event, meeting, report, guide or other content resource, we may process your name, company, job title, business email address and registration information.

The legal basis for this processing is your consent, where required, or the provision of the service or resource you requested.


Sending marketing communications

Where permitted by law, we may use your name, company, job title, business email address and communication preferences to send you insights, news, event invitations, service information or other Saxestory marketing communications.

Where consent is required, the legal basis for this processing is your consent. You may withdraw your consent or unsubscribe from marketing communications at any time.


Developing B2B business relationships

As a B2B marketing company, we may identify and communicate with professionals whose roles or organisations may be relevant to our services. For this purpose, we may process publicly available professional information, such as your name, job title, company, business contact details and information available through professional platforms or company websites.

The legal basis for this processing is our legitimate interest in developing relevant business relationships, provided that such processing does not override your rights and interests and is carried out in accordance with applicable direct marketing rules. You may object to this processing at any time.


Operating and protecting our website

When you visit our website, we may process technical information such as your IP address, device information, browser details, server logs and security-related data. We use this information to ensure the proper operation, availability and security of the website and to prevent misuse or unauthorised access.

The legal basis for this processing is our legitimate interest in operating and protecting our website.


Measuring website performance

Where you consent to analytics cookies or similar technologies, we may process website usage data, cookie identifiers, traffic source information and interaction data to understand how visitors use our website and improve its performance and content.

The legal basis for this processing is your consent. You may change or withdraw your consent at any time through the cookie settings available on our website.


Supporting advertising and campaign measurement

Where you consent to marketing cookies or similar technologies, we may process cookie identifiers and online interaction data to measure advertising performance, understand campaign effectiveness and support relevant remarketing activities through platforms such as LinkedIn or other advertising providers used by Saxestory.


The legal basis for this processing is your consent. You may change or withdraw your consent at any time through the cookie settings available on our website.


Meeting legal and regulatory obligations

We may process contractual, invoicing, transaction and related business information where necessary to comply with legal, tax, accounting or regulatory obligations.

The legal basis for this processing is compliance with a legal obligation.


Protecting our legal rights

We may process relevant personal data and business communications where necessary to establish, exercise or defend legal claims, resolve disputes or protect the rights and interests of Saxestory.

The legal basis for this processing is our legitimate interest in protecting our legal rights.

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

Marketing communications

We may send marketing communications about Saxestory services, insights, events or content only where permitted by applicable law.

Where consent is required, we will ask for your consent before sending such communications.

You may unsubscribe from marketing communications at any time by:

  • using the unsubscribe link included in our emails; or

  • contacting us at [insert email address].

Even if you unsubscribe from marketing communications, we may continue to send service-related or contractual communications where necessary.

We may send marketing communications about Saxestory services, insights, events or content only where permitted by applicable law.

Where consent is required, we will ask for your consent before sending such communications.

You may unsubscribe from marketing communications at any time by:

  • using the unsubscribe link included in our emails; or

  • contacting us at [insert email address].

Even if you unsubscribe from marketing communications, we may continue to send service-related or contractual communications where necessary.

Cookies and similar technologies

Necessary cookies

Necessary cookies are required for the basic operation, security and functionality of the website, including storing your cookie preferences. These cookies do not require your consent where they are strictly necessary.


Optional cookies

We will use optional cookies or similar technologies only after obtaining your consent. Depending on the tools activated on the website, these may include:

  • Analytics cookies: to understand website visits, traffic sources and content performance.

  • Marketing cookies: to measure advertising performance, support remarketing or understand interactions with campaigns, such as through the LinkedIn Insight Tag or similar tools.

  • Functional cookies: to enable optional features, embedded content or enhanced website functionality.


You can accept, reject or manage optional cookies through the cookie settings tool available on our website. You may change your preferences at any time.

A detailed list of the cookies used, including provider, purpose and duration, should be available through our Cookie Policy or cookie settings panel.


Necessary cookies

Necessary cookies are required for the basic operation, security and functionality of the website, including storing your cookie preferences. These cookies do not require your consent where they are strictly necessary.


Optional cookies

We will use optional cookies or similar technologies only after obtaining your consent. Depending on the tools activated on the website, these may include:

  • Analytics cookies: to understand website visits, traffic sources and content performance.

  • Marketing cookies: to measure advertising performance, support remarketing or understand interactions with campaigns, such as through the LinkedIn Insight Tag or similar tools.

  • Functional cookies: to enable optional features, embedded content or enhanced website functionality.


You can accept, reject or manage optional cookies through the cookie settings tool available on our website. You may change your preferences at any time.

A detailed list of the cookies used, including provider, purpose and duration, should be available through our Cookie Policy or cookie settings panel.


Who we share personal data with

We do not sell, rent or disclose your personal data to third parties for their own marketing, advertising or commercial purposes without your prior consent.

We may use carefully selected service providers to support the operation of our website, communications and business activities. These providers process personal data only where necessary to provide services to Saxestory and only on our instructions or under their applicable data protection obligations.


Depending on the tools and services used by Saxestory, these providers may include:

  • website hosting and website management providers;

  • email, calendar and business communication providers;

  • customer relationship management and project management providers;

  • webinar, event or meeting technology providers;

  • analytics providers, only where you have consented to analytics cookies;

  • advertising or social media platforms, only where you have consented to marketing cookies.


We may also disclose personal data:

  • to professional advisers, such as accountants or lawyers, where necessary to receive professional advice or protect our legal rights;

  • to public authorities, regulators, courts or law enforcement bodies where disclosure is required by law or necessary to comply with a lawful request;

  • to contractors or delivery partners supporting a specific client engagement, only where this is necessary for the delivery of the agreed services and, where appropriate, after informing you or obtaining your prior approval.


Where a service provider processes personal data on our behalf, we require appropriate safeguards to protect your personal data and ensure that it is processed only for the relevant purpose.

Except for the circumstances described above, we will not disclose your personal data to any third party without your prior consent.

We do not sell, rent or disclose your personal data to third parties for their own marketing, advertising or commercial purposes without your prior consent.

We may use carefully selected service providers to support the operation of our website, communications and business activities. These providers process personal data only where necessary to provide services to Saxestory and only on our instructions or under their applicable data protection obligations.


Depending on the tools and services used by Saxestory, these providers may include:

  • website hosting and website management providers;

  • email, calendar and business communication providers;

  • customer relationship management and project management providers;

  • webinar, event or meeting technology providers;

  • analytics providers, only where you have consented to analytics cookies;

  • advertising or social media platforms, only where you have consented to marketing cookies.


We may also disclose personal data:

  • to professional advisers, such as accountants or lawyers, where necessary to receive professional advice or protect our legal rights;

  • to public authorities, regulators, courts or law enforcement bodies where disclosure is required by law or necessary to comply with a lawful request;

  • to contractors or delivery partners supporting a specific client engagement, only where this is necessary for the delivery of the agreed services and, where appropriate, after informing you or obtaining your prior approval.


Where a service provider processes personal data on our behalf, we require appropriate safeguards to protect your personal data and ensure that it is processed only for the relevant purpose.

Except for the circumstances described above, we will not disclose your personal data to any third party without your prior consent.

Your data protection rights

Under applicable data protection law, you may have the right to:

  • request access to your personal data;

  • request correction of inaccurate or incomplete personal data;

  • request deletion of your personal data, where applicable;

  • request restriction of processing, where applicable;

  • object to processing based on our legitimate interests;

  • object at any time to processing for direct marketing purposes;

  • request portability of data you provided to us, where applicable;

  • withdraw consent at any time where processing is based on consent;

  • lodge a complaint with a supervisory authority.

To exercise your rights, contact us at: info@saxestory.com


We may need to verify your identity before responding to your request. We will respond within the time period required by applicable law.


Under applicable data protection law, you may have the right to:

  • request access to your personal data;

  • request correction of inaccurate or incomplete personal data;

  • request deletion of your personal data, where applicable;

  • request restriction of processing, where applicable;

  • object to processing based on our legitimate interests;

  • object at any time to processing for direct marketing purposes;

  • request portability of data you provided to us, where applicable;

  • withdraw consent at any time where processing is based on consent;

  • lodge a complaint with a supervisory authority.

To exercise your rights, contact us at: info@saxestory.com


We may need to verify your identity before responding to your request. We will respond within the time period required by applicable law.


Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal obligations or data processing practices.

The latest version will be available on our website and will indicate the date of the most recent update.

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal obligations or data processing practices.

The latest version will be available on our website and will indicate the date of the most recent update.

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